So earlier this year I posted a blog: 22 Ideas for Video Content. Many people asked would there be a follow up. So, here it is. 22 MORE ideas for Video Content. What is great about these lists is that they could be done as prerecorded video or as a live stream through Facebook Live or any other of the Live Stream applications.
So, I don’t want to waste too much of your time talking here, let’s get to the list.
1. Holiday Greetings Video – It’s such a fantastic way to connect with your audience, remind them about yourself and spread some good vibes, so don’t try to sell with these videos, because it can go horribly wrong. Just take the opportunity to show the human side of your business. This can be done with all the holidays. Even the fun, crazy ones like National Hug your Cat Day. 😊 (You probably thought I was making that one up, didn’t you?)
2. Frequently Asked Questions Videos– You must have the FAQ’s section on your website. If people end up there, it can mean one of two things – he/she either is curious and scrambling for more information, or he/she is frustrated and starting to hate you already. Don’t leave them on their own. Why not put yourself out there and add a quick video under each question? It’s efficient and definitely more enjoyable than scanning generic answers to find what you need! These are great to add to your social media sites also.
3. Case Study Videos – The power of case studies is indisputable. Combining both hard facts and client testimonials, you can win a lot of new business. As a medium, video is incredibly flexible – sprinkle it with elements of typography, design, photography, music and special effects, and you have a strong, attention-grabbing piece of content. What’s more, it’s a convenient way to introduce your features and include screenshots of your product without coming off too pushy.
4. Behind the Scenes Video – Tapping into people’s curiosity is always a good idea. Who doesn’t want a peek behind the curtain? Make a quick behind-the-scenes video to show your viewers the nuts and bolts of your business and video production process (or anything else, for that matter!). Don’t be afraid to talk about your failures and hurdles, and how you overcome them – it just makes you more human.
5. Produce a Parody Video – If you can come up with a clever spin-off of a popular music video or movie clip, you’re set. People love creative twists on new, relevant topics, so use that to your business’s advantage, if you do go this route, be sure to act quickly and strike while the trend is still hot. At the School of Wharton the Wharton Follies are great at this:
6. Predict Future Trends – You’re the expert. You may not be use to predicting trends in your industry, but you probably know a great deal more about what’s coming down the road than your clients do. Take some time every month or every quarter to summarize what’s going on in your industry and what you think the near future will hold. And by the way it is OK to be wrong too, you are human
7. Hint at Exciting News – If you have a launch or an exciting announcement coming up, consider sharing a video with a hint to build excitement among your audience. You don’t have to give all the details, just enough to peek interest.
8. Company Culture Videos – This one is brilliant. You can go as bonkers or silly as you want as long as it captures the soul of your business. Time after time we’re reminded of how powerful a cult-like company culture can be in terms of driving sales and customer acquisition. Everyone wants to be part of something cool and special and it applies to your customers, too. They’ll pay not only for the quality of your product, but also for that lifestyle and vision you’re selling indirectly. Kabbage Company did a great job of this
9. Share Your Screen on Video – Use a video tool like Belive.TV to record a demonstration or how-to on your computer. Share your screen with your audience and walk them through a simple tutorial. Example: Molly Mahoney using Screen Share
10. Video Show Reels – Have a lot of video content sitting in your library? Make use of it. Create a video show reel to pull together your best work and play to your strengths. It’s also a great format for end-of-year summaries or hitting-a-major-milestone kinds of announcements.
11. Create a Time Lapse Video – Are you working on a big project or a creative task that takes an extended amount of time? Set up your camera and film your progress over time. Then, speed it up and share it with your audience, these are typically seen on the cooking sites, and also great for construction and landscaping builds.
12. Create a Stop-Motion Video – People usually think of incredibly involved, over-the-top ideas when they think of stop-motion videos, but they don’t have to be all that complicated. Take quick photos of something in action and compile them together in a video creator like Animoto to achieve that same stop-motion effect.
13. Market Overview Video – There are some topics or themes that you discuss every day. You follow industry news, analyze competitor moves, produce reports and battle out innovation projects in team meetings. Your take on the industry’s status quo and future projections is gold. Use it to build authority and create a name for yourself and your company, in fact, push all your employers to be visible and share their insights online. The only way to be memorable is to give people a reason to remember you. Example. Christine Gritmon does a Midweek Minute every Wednesday of updates in the industry.
14. Voice Over Video – This type of video could go down so many routes. You can make a parody of some of your older videos or record a great explain’r video using bold graphics. Take people on a tour of a place and show them as you are speaking. This is also a great way to use video and not be on the camera. (Hmmmm, not that there are people that are camera shy.)
15. Highlight A Question of The Week or Day – You may already have a Frequently Asked Questions section on your site, but why not expand it into several blog posts or pages. Collect questions from your customers and highlight one of those each week. These could be questions about your product or service, or they could be questions related to your industry. They can even be just fun questions to create engagement, or current events. (Please not political or religious).
16. Product Reviews – There are various tools, apps and products that you use as a business, and then you also have a whole bunch of products that your team members are raving about. Why not put together a simple “Top 10 tools in our office” video (or something similar?) to share some product love and tap into this bottomless opportunity?
17. Share a List of Things to Avoid – Similar to the list of benefits, create a list of what-not-to-do or what-not-to-buy. Tip: I wouldn’t recommend making this a list of your competitors!
18. Predict Future Trends – As time changes throughout the year, or at the end of the year do a video of what you think the future will be like soon in your industry. You will see many blogs at the end of the year this way, USE VIDEO!!!
19. Before & After – Well, you get the gist of it. The process of transformation – and I’m talking about any transformation here, from refurbishing your office to redesigning your website – can be a wonderful well of inspiration for others. It’s enough to compile a bunch of great images to produce a stop-motion video and demonstrate the before & after effect.
20. Office Tour – It’s like welcoming someone to your home – makes people feel special. Depending on how happy you are with your office space, it could be an easy and quick win. Get your camera ready for when the beer o’clock strikes for the best vibe!
21. Location Shots – While you are on the go throughout the day or while on a trip, shoot small sequences of what you are doing. On location shows what you are doing and where you go. People love to see other areas then your desk 😊.
22. Company Milestones – When your company reaches a big milestone or has a big accomplishment, you can create a YouTube video to celebrate and share the news. Here is Bo Short of the MLM industry talking about a Milestone
Ok, now you must be on overload. The first 22 ideas and now 22 more, the idea is that there is so much you can use for video. Content is everywhere. Whether it is to be done live or prerecorded, it doesn’t matter. Video is here to stay. Social platforms are pushing out further on their sites better than other posts.
So get out that smartphone or camera and start shooting video. If you need help, don’t be afraid to ask, it is not as hard as it seems. and if you are really stuck? Hire a coach, mentor, or someone to train you. Video will only get bigger now, in fact Social Media will be about 80% video and live streaming by the end of 2018/19. Are you ready?
Robert C. Stern is the CEO and Founder of The Social Leader. Helping companies and individuals harness the power of Social Media for Business. Please Like us on our Facebook Page or follow us on Twitter.