Today I had the joy of talking with Michael Brenner , CEO of Marketing Insider Group. Michael speaks all over the place about Content Marketing. We discussed about how the difference between Social Media Content and Owned Content marketing. Michael has been working in leadership, marketing and sales roles for more than 20 years serving a diverse group of industries.
He believes strongly in the power of a customer-centric culture and highly-engaged employees to deliver on the promise of effective marketing and business results.
As Michael stated in the video below, Social Media is marketing with content. Utilizing the platforms to share your leadership thoughts, your ideas, products and services. Whereas Content Marketing is where you provide the content on your space on the internet. Your own personal website, or blog.
I love when he brings up the trends for 2017 as Specialization, Humanization, Visualization and Personalization.
We go over ideas of how small businesses can relate and how the big boys are trying to use video and Content Marketing.
As you can see Content marketing and marketing with content is really 2 different things. Are you looking at it this way? There are so many takeaways in this video, would love to hear what your takeaways are?
Robert C. Stern is the CEO and Founder of The Social Leader. Helping companies and individuals harness the power of Social Media for Business. Please Like us on our Facebook Page or follow us on Twitter.