Social Media has really only been around for 15 years. But can we really remember a time before that? That is like saying, “Do you remember the first cell phone, or your first pager?” What did we all do before it?
There was this little thing called the phone. Some even had cords on them. Everybody is in such a fast paced mode that we have forgotten what it is like to talk on the phone. Texting, Voxer, What’sApp, Email, Social Media, we don’t even need to see or speak to anyone anymore to do business.
But wait a minute, is that they cry of businesses asking why there is no loyalty anymore? Realtors asking why their old customers didn’t come back? Sales people are always looking for new business. That is just the nature of the game, and they should be looking for new business. However, don’t forget to personalize your past customers, or even make it personal on future customers.
Here is what I figured out last week:
It was my birthday (Yea me!), the night before my birthday it started. My phone starts to buzz from Facebook posts. The “Happy Birthday Roberts” begin. It does make you feel good. People acknowledging me on my special day. (Oh yea, by the way it is my last year of the 40’s) Then Wednesday comes, the explosion. Posts, emails, from all over. I am loving it. We all do, but then the most amazing thing happened, my phone rang. It was a good realtor friend Robyn in Massachusetts just calling me to say Happy Birthday. That made me feel all warm and fuzzy. We chatted for a few minutes and then we both got back to work. A little later my phone Rang again. It was a realtor in Austin, Tx, who I am friends with on Facebook, who also called to say Happy Birthday.
So the day completes and me and my daughter have an awesome dinner and we go to sleep. The next day I look back and make sure I said thank you to all that posted to my wall on Facebook and LinkedIn. Over 600 comments. I felt proud, but the fact that 2 people took the time and called me made me wonder. Hey even my family didn’t call, they just posted also on my wall. Have we all become machines, and use the technology and social media for everything? Where did the personal touch go?
I feel what has happened, that is our lives (everyone) have gotten so busy. that we forget to interact on a personal level. Technology has changed all that. We email each other instead of writing, we text and use apps like voxer instead of calling, we don’t even use birthday cards for our kids party’s, instead we use evites.
So I started to talk about it with 2 people I am close to. Debra Trappen, who is my amazing friend and coach from D11 Consulting and Katie Lance, another amazing friend and Social Media Strategist with Katie Lance Consulting. They said the same things and it is true, people forget about making it personal.
But in the business world is this smart? I don’t think so. So i changed my ways, and I am amazed at the way people are talking with me more. Everyday i look at the birthday lists on my social media platforms. I see who has a phone number connected and i call them just to say “Happy Birthday” If I get a machine I leave a message, It really is OK to do that. But the response has been amazing, People are shocked that you would call just to do that.
Also, if you are in a sales oriented business, what is stopping you from picking up the phone and calling people you are friends with on Facebook, or other platforms. Imagine if you called 5 people a day from that just to talk for a couple of minutes.That would be an extra 1800+ calls a year you would make contact with. It could be someone nearby, or even a fellow realtor in another state. Learn from each other, take your ONLINE FRIENDSHIP – OFFLINE!
This will help you in so many ways. You will broaden your business contacts, you will create stronger bonds, and YES you will do more business.
Robert Stern is the CEO and Founder of The Social Leader. Helping companies and individuals harness the power of Social Media for business. Please Like us on our Facebook Page or follow us on Twitter.