Have you ever thrown pasta at the wall to see if it sticks? If it does then it is done, if it doesn’t it needs to cook more. Are you doing the same thing in business? Trying everything you can to get more clients or sales? Trying every type of marketing platform out there?
So many people in business (especially self-employed and entrepreneurs) use the same method and that is their strategy. They are throwing every tool out there up against the wall on Social Media to see what works.
The problem is that no one sits down and figures out a strategy for the platform first. Time is of the essence in their mind. Let me just see what it does. NOOOOOOOOOOOO!!!!!
Each platform has its own personality and must have its own strategy. So with that in mind, each platform needs its own strategy.
Ask yourselves these questions:
This group of questions should be asked about each platform that you are thinking about using.
If you just hit the platform running, what you are essentially doing is just trying it out. Well are you just trying out your business? OF COURSE NOT! You are in business to succeed. So you should be the same way with your Social Media marketing strategy.
Over and over and over again.
Honestly, if you’re not willing to put the time in, you will not likely get the results back that you get want.
Social Media marketing is now over 50% of the marketing that businesses are using to reach potential customers. The number is only going to get higher as time goes on. Also, be ready to learn and re-learning the platforms. The platforms will be ever changing due to new algorithms and technology.
The days of just posting lots of things is over. The meaning behind the posts mean so much more now. There are studies showing that the quality of the content is more powerful now versus the quantity of the content.
Don’t let yourself fall behind now. Social media is over a decade old now and the internet has become Social Media.