Are you always wondering what to post on Social Media? How do you have time to keep coming up with content for posts? In general, we are always looking for content to share on our social channels to show what we do, or what we are about. The problem is that we spend so much time coming up with what to do that we tend to say it’s not worth it. So many small businesses give up and say it is not worth it.
That is the worst feeling in the world. Thinking that it won’t work and that it is time consuming. As the great Tom Hanks said in the movie A League of Their Own – “If it wasn’t hard, everyone would do it. It’s the hard that makes it great.” This is the the statement that affects everyone in life and business. If you are willing to put the time into your marriage, parenting, business, sales, and of course family, it will always succeed. Your passion for your commitment to it is what determines your outcome.
So take your Social Media seriously. The time you put in on a consistent basis will determine your outcome. Whether you are going to post daily or twice a day, is determined by you. However, you still need to do the work. (Let alone react to the engagement, but we will talk about that another time.)
2016 Live Streaming broke out like bandits. ore apps came out fast enough that people didn’t know what to do. But at the same time, Facebook Live came out. The big 3 have their Live Streaming set now. Facebook Live, Instagram Live and Twitter Live/Periscope, (YouTube will be here soon).This opens up the ability to be able to do a live video and have it replay afterwards for =more views. (Except for Instagram, right now it disappears when done)
Now let’s talk how the tile of this can help you with your Social Media content. Let’s say you did a 15 minute Live Stream or video going over 5 tips that can help people with their whatever. AFter the original stream or video is done, you would need to watch it anyway. We all watch ourselves to make sure it looks good. So by saving it on your phone or computer you started the first part. SAVE all your videos. There is so much content in your videos to use later that we forget about it.
Whether you are on Pinterest, Instagram, Facebook, Tumbler, LinkedIn, Twitter, SnapChat, Blogging, YouTube, and even Google Plus, this content can be repeatedly used for different aspects of content, depending on the platform. So here is an outline of how this could be done.
Now we can breakdown how to use them.
Twitter, Facebook, LinkedIn, Pinterest, Instagram, Google:
SnapChat, Instagram Stories:
You have the choice to recreate this yourself or to have a VA (Virtual Assistant) do it for you. This is where remembering that each platform has a different personality and sizes for graphics. Yes it can be time consuming, especially at first, but as you do it more and more, then it becomes quicker.
I use Camtasia, for my video editing. There are many out there that can do the trick and obviously it depends if you have Mac or Windows.
I use Canva to make my graphics. Canva is very easy to use and they make it available in the app (Phone and Computer), the sizes of the platform graphics are all set up for you. (Side note: I LOVE pixabay.com for stock free photos.)
So this one video, can give you approximately 32 posts for you to use as repurposing your content. Imagine if you only did 2 or 3 Live Streams n Facebook Live a week. That could be an extra 100 posts for you to follow up on.
This makes an endless supply for you and your business to have for marketing. It would be good to also take your older videos and do this too to bring some things current. Hmmm. imagine that, using your older content to use as filler for your posts, also if it is relevant content, it is always good to bring it back.
So there you go, one Live Stream or Video gets you content for almost a month. This changes the way you can have your Social media become effective. This is just one strategy of many you can be using for Social Media. Remember to be consistent! and be engaging.
I hope this helps get your creative juices flowing. The power of Live Streaming and Video is much more than the original post. It is also about how you use it to further your message, product and service.
Would love to hear your thoughts about this, and do you see any other ways to repurpose these streams?
Robert C. Stern is the CEO and Founder of The Social Leader. Helping companies and individuals harness the power of Social Media for Business. Please Like us on our Facebook Page or follow us on Twitter.