What is Social Media? Think about that for a minute. To each of us it might be something different. Wikipedia has the definition as “Social Media are computer-mediated technologies that allow the creating and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. … Users create service-specific profiles for the website or app that are designed and maintained by the social media organization.”
That sounds so literal, doesn’t it? So let us try to break it down further, especially in the business world.
I have such an amazing group of friends and social connections that I reached out to them and asked them to make a short video saying “Social Media is…”, down below is a video of all there responses. These are people from all around the world and different types of businesses.
These are terms that help you socialize. Are you looking at it this way?
Social Media started as a way to connect with your family and friends. This over time transitioned into making new friends. Their are stories of people meeting and becoming best of friends and there are also marriages that have come from people connecting. Then business was seen as the option to use of it.
The ability to convey your message, product or service became an instant hit. You now have this ability to reach unlimited amounts of people all over the world and connect, engage and share with them. However, many people have forgotten that they must “CONNECT” with them and not try to sell them.
The principles of Social Media are still there, whether it is business or personal. But many businesses have forgotten them. Thise acknowledgements and connections mean so much more to the audience these days. Social Media platforms are not websites. They are not there to just to throw up information, and then expect the readers to just consume it and respond to buying their products and services. It is about showing them about themselves.
This year story telling seems to be the theme. Letting people learn and understand about you and your company. Giving them the background information, the history, and the people behind the company. This is why video and live streaming have become so important to the industry. As I always say in my speaking engagements. ” People like learning about you, but they love engaging with you more”
With consumers having the ability at their fingertips to search on any site, (Google, Facebook, Bing, YouTube, etc.), any information about you, your company, products, services, testimonials and more. Don’t you want to have that engagement with them? Having that personal connection just adds to their trust, their knowledge of you and most of all building that connection.
Social Media is giving us the ability to reach further than ever before. Worldwide ability for you.
But it all starts, with the audience, as Monique Johnson said in her video clip, “It’s not about you, it’s about them!” Which is so true. Too many people and companies just post what they think is best.
As Esmee St. James says “there are about 7 Billion people on our planet.”, and just on Facebook is 1.9 billion. That is 27% of the population just on Facebook! Now this gives huge opportunities to connect.
Or as Tayo Rockson said, “Social Media is the ability to connect with the rest of the world.”
Social Media is what you make it to be, but remember: it doesn’t work if you are not connecting and engaging with people. While you start creating your content for business, remember to focus it on what they want to hear or learn about. The more you are not connecting with people the less you will have following you and engaging with you. Think in a business sense of Social Media is a huge focus group for yourself. Ask them what they want to know from you, ask them what their pain points are so that when you explain your product or service, it engages with what their concerns are. And always remember… have fun.
I want to thank, Sam Hurley, Monique Johnson, Morgan J. Ingram, Ebong Eka, Tristian Ahumada, Sherron Washington, Rachel Moore, Esmee St. James, Tayo Rockson, Annette Anthony, Iryna Shevchenko, William Slaise Jr., Mike Allton and David Vaughan for helping me out and sending in their video clips.
Robert C. Stern is the CEO and Founder of The Social Leader. Helping companies and individuals harness the power of Social Media for Business. Please Like us on our Facebook Page or follow us on Twitter.