Robert was born and raised on Long Island and went to school in Connecticut. Robert has always had an interest in advertising and was always looking to see how to make things better than they were. A mind that just does not stop thinking.
After college, Robert started working in NYC as a headhunter and was consistently helping the people in getting employment. Robert loved the 2 sided sales he was doing. One to the companies for helping them with their job openings, the other to applicants that were looking for employment
After 9/11, and 15 years in the industry, Robert felt it was a time for a change. Robert moved out to New Jersey and became a realtor. Not knowing anyone in Livingston, NJ, Robert slowly used his marketing skills to build up a nice network of people. However in 2006, when Facebook decided to not just be for university students, Robert started toying around on Social Media platforms. It did not take him long to see the benefits of what Social Media will do for business owners. Robert started using it for himself and his sales started to skyrocket. Soon other agents started to inquire about what he was doing and in 2010, The Social Leader was born.
Now over 15 years later, Robert is very well known in the industry. Robert has spoken at over 300 conferences across the United States about Social Media for Business.
Since Covid in March of 2020 shut down businesses across the United States, Robert has helped many companies and individuals transition by putting systems in place, and Social Media content that kept business moving for various industries.