Like always, Facebook is continuing to change. Month after month we never know sometimes what is going to happen.
Over the past year, Facebook has been adding features to make it easy for the use of video directly uploaded to Facebook.
This latest compilation can put a big dent on YouTube.
If you have a business page on Facebook, you can now have a featured video (lets say welcoming them) right at the top of your page.
Facebook Admins are licking their chops now!
Amazing! This video is easy to load, set up and switch out with a few clicks.
Here is how it looks like on ABC News’s page:
This new feature will be around for a long time now. Video is the future and has been for a while, but now is the time to act on it and gain the momentum.
It will take only 4 steps to make a video your featured video for the page.
1.Go to your page and in the tab sections click “More”. You can add this tab to the top and it will be seen on your front page easier too.
3. Click Add Featured Video.
This will now show up on your main page of you Business Facebook page.
This is a Huge step toward getting your message out, but also for creating more engagement. Videos that are uploaded directly to Facebook work better in their algorithms than the third party sites like YouTube.
With this in mind, and the ability to add it so easily, will you be using video?
Would love to hear your thoughts below…
Robert Stern is the CEO and Founder of The Social Leader. Helping companies and individuals harness the power of Social Media for business. Please Like us on our Facebook Page or follow us on Twitter.