It is almost weekly, if not daily, we see ads or posts on different Social Media platforms that get people excited. Well, not necessarily excited, but more like outraged. There have been so many this year, recently Dove Soap joined the list with their peeling off a t-shirt campaign. Starting with an African-American woman talking off her t-shirt revealing a white woman who in return takes her t-shirt off to reveal an Asian woman.
Dove, (Unilever) has since deleted the ad and apologized for the reference it might have caused as seen on Facebook and Twitter.
Brands have to truly be more careful about what they are posting. Today’s world is very different, posts are seen globally and can go viral fast in a good or bad way. As I stated in another blog last year, The Power of One Social Media Post Can Do: Good and Bad, how one post can change the image of a company, and once that image is lost, it is very hard to gain the trust back.
If you are using social media for your business or personal branding, make sure you adhere to some basic guidelines. There are certain topics you should stay away from. examples are:
But also make sure your content is not one of these:
Trending topics on social media are great to be involved with, but you have to tread lightly. With all the natural disasters and lives that are being lost due to the craziness of the world these days, you have to be careful not to try to put yourself in the spotlight ahead of the event. There are many trending topics these days to get involved in, whether it is sports, entertainment, or even those fun , wacky holidays we find on the internet. Here is a link for one of those calendars : Click here
Social Media is supposed to be fun, light and lively. Keeping it that way for your company keeps things friendly, thus keeping your Social Media pages happy and upbeat. It is okay to challenge ideas of what is working and what is not working, but we need to be civil and discretionary about it also. We are living in very touchy times now, where the smallest thing can truly to start a war of words.between many.
As we all know, viral is a word we throw around a lot, however is it viral good or bad?
What matters do you stay away from on your Social Media?
Robert C. Stern is the CEO and Founder of The Social Leader. Helping companies and individuals harness the power of Social Media for Business. Please Like us on our Facebook Page or follow us on Twitter.